Owner-managed businesses
Too small for a traditional dev shop, too specific for off-the-shelf.
Freelance business analysis & development
Focused software, built for the work.
I replace one poor-fit SaaS tool with a focused internal tool that fits how you actually work. Fixed scope, fixed price, in about four weeks.
Start a conversationThe problem is fit, not features
Most organisations do not need more software. They need software shaped around one real workflow. Instead they pay for a broad product and use a narrow slice of it badly: exporting into spreadsheets, re-keying data between systems, carrying a subscription that only one job justifies.
Building a tool that fits used to be uneconomic, so teams put up with the friction. AI-assisted delivery has changed the cost base. That gap is now worth serving.
Who it is for
Charities & practices
Lean teams working around their software instead of with it.
MSP-supported SMEs
Messy estates and one workflow that never fit the SaaS it lives in.
Anyone paying for too much tool
A large product used for a fraction of what it does.
The package
One engagement, one poor-fit tool replaced. Scope agreed up front, fixed price, roughly four weeks end to end.
- Analyse. The current workflow and data, and what genuinely needs building.
- Define. The smallest secure system that matches the work, scoped and priced before anything starts.
- Build & deploy. Delivered into production, tested, in real use.
- Hand over. With documentation and the evidence to trust it.
Proof
The Arts Hub. One controlled platform now holds staff records, timesheets, tasks, notifications and banking administration, replacing several rented tools and a large accounting product that was being used badly. Built with the same AI-assisted process, deployed, and in real daily use.
The full write-up shows the judgement behind it, not just the result: what to consolidate, what to refuse to automate, and what bank data alone cannot establish.
How it is priced
A fixed fee per engagement, priced on the outcome rather than the hours. It should read as clearly cheaper than a year of the subscription plus the admin it removes, and clearly more than a weekend hack.
No hourly billing, no open-ended consultancy, no scope creep. Anything beyond the agreed scope is a fresh, separately scoped engagement.
One tool that fits beats five that nearly do.
If your team is working around its software, tell me which workflow hurts most and I will tell you whether it is worth replacing.
Start a conversationFreelance business analysis and development. Fixed scope, fixed price.